Ken Claude Lambert Jewelry: Website and Branding


Ken wanted a new image, a new brand statement. His previous website, while it was great for showing all of his work, had a very blog-like feel and did not present his talent in the best way. He had advanced his skills as a Jeweller and wanted his website to reflect the quality of work he was producing.

I focused on rebranding his website, using plenty of clean, elegant white space coupled with a graceful serif font. I removed all of the content and started fresh. After hiring a photographer we got high quality photos to display only his best pieces and having them shot consistently.

I created custom coloured social media icons at the bottom of every page to help with SEO and for more customer engagement. He could easily post new works on various media channels that would link back to his website to increase visibility.

social media icons


I also produced maker’s mark design for the engraver to forge the metal stamp to brand each piece once completed: